Showcase Tennis
The operating system for academies, clubs, and school programs

Your program is better than its marketing.

Growth infrastructure for select tennis programs. We pick the goal, build the whole system to it, and train you to run it. More families find you, more camps fill, and every month you know what moved the number.

30 minutes. You leave with a plan either way.

8.5M
People reached
20M
Brand impressions
5%
Engagement rate
20+
Collab partners

One academy account, last 12 months. Details in the case study below.

The plan

Pick the goal. We build the path to it.

Your goal RevenueSignupsFundraisingReputation

Pick the goal. Usually two of these travel together, signups and revenue most of all, so we build to the one that pays for the others.

1

Seen

Reels, search, ads

2

Followed

A feed worth the follow

3

Trusted

Results, reviews, stories

4

Signed up

Camp, clinic, tryout, donation

5

Stayed

Renewed and referred

Most programs stop at Seen. This is the funnel.

How we work

Four steps. After 90 days, see the results.

Week 0

The call

Thirty minutes. We learn the program and pick the goal, or the pair that goes together: signups, revenue, fundraising, or reputation.

Week 1

The check-up

We look at how you show up. Google, AI answers, socials, ads, your calendar, and the marketing revenue you are leaving on the table, from your own numbers. You get a plain-English read.

Weeks 2 to 4

The install

The plan to your goal, templates in your colors, the posting system, the don't-miss calendar, your Google profile set up.

Month 2 on

The training

Live sessions, recorded. Playbooks your in-house person runs with. A monthly check-in against the goal.

The tools

In your colors. On your phone.

Here's four of ours. Yours get your logo, your colors, and your fonts. Anything is doable.

Showcase story template: new signing announcement
Story: the signing
Showcase carousel cover template: five things coaches never tell recruits
Carousel: the coach's advice
Showcase post template: what UTR you need by college division
Post: the guide parents save
Showcase post template: Rafael Jodar ranking rise
Post: the player's rise
The whole system

Bigger than Instagram.

Ten parts. We install the ones your goal needs.

Brand AuthorityContent engineLead GenerationPaid Ad CreativesLocal search, SEO, & reviewsWeb Audit & Quick FixesAI Answers & AuthorityEmail Best PracticesRevenue captureData Metrics
What each part means
01 Brand AuthorityWho you are in one line, and the look and voice that prove it everywhere.
02 Content engineCapture, cut, post. A rhythm your staff can keep up with.
03 Lead GenerationThe paths that turn a viewer into an inquiry: offers, forms, and the follow-up that closes the loop.
04 Paid Ad CreativesMeta and Google ad creatives built for tennis families, ready for your budget.
05 Local search, SEO, & reviewsYour Google Business Profile, your reviews, Search Console, and what shows up for "tennis lessons near me."
06 Web Audit & Quick FixesThe path from post to page to signup. We audit every step, from the first click to the form, and fix the leaks.
07 AI Answers & AuthorityWhat ChatGPT and Google's AI say about you when a parent asks, and the questions parents already ask, answered by you.
08 Email Best PracticesThe families you have and the ones on the fence. What to send, when, and how often.
09 Revenue captureEvery offer gets a page and a path. Camps, clinics, memberships, donors.
10 Data MetricsTracking set up right, and one page a month: what it cost, what moved, and why.

Not sure which parts you need?

That is what the call is for.

Book a call
Case study

One academy account. One year.

JTCC, 17,700 followers. 2,000 posts and stories in a year.

JTCC Instagram profile showing 17.7K followers and 6.2M views in the last 30 days
Instagram reel insights on a JTCC clip
1.1M views on one reel.
Instagram collaborators panel listing Tennis Channel, Showcase Tennis and JTCC
JTCC reel cover: junior world No. 12 Yannik Alvarez, 373K views JTCC reel cover: junior world No. 2 Ksenia Efremova, 328K views JTCC reel cover: find the backhand challenge, 248K views JTCC reel cover: tennis ping pong 2v2, 132K views JTCC post: Number 1 in the nation, 138K views JTCC reel cover: Michael Chang on junior tennis then and now, 224K views
Before and after

Before the system. After the system.

JTCC on Instagram.

Before
11K
followersJTCC Instagram before: 11K followers
→
After
17.7K
followers, and a 6.2M-view monthJTCC Instagram after: 17.7K followers
0 → 50K
Followers in about two months on TikTok. A baseball recruiting page we built earlier with the same playbook.
Pricing
$2,000 to $10,000a month

No setup fee and you keep everything we build. We work with a handful of programs at a time so each one gets real attention, and the first call tells us both whether it fits. Your players come with you: five full Showcase profiles built for your top players, and the door to our paid ambassador program for the ones who post.

LOW END

The check-up and the plan

The read on where you are and the plan for where to go.

MIDDLE

The full install

Check-up, plan, tools, training, calendar. Your in-house person runs it with us on call.

TOP

Install, plus more of us

Everything above, plus weekly time with us and content help when a big moment lands.

One call. You leave with a plan.

Thirty minutes. Bring the goal.

Book a call
Before you book

Questions programs ask first.

What does it cost?

$2,000 to $10,000 a month. It depends on how much you want from us. The check-up and plan are the low end. The full install with training is the middle. Weekly time with us is the top. No setup fee.

Can you promise us those numbers?

No. Views depend on your moments, your players, and your market. What we promise is the goal we agree on, the path we build to it, and a monthly number you can hold us to.

Who does the work?

Both of us. We build the system, the tools, and the plan, and we stay on it with you every month. Your in-house person runs the day to day with our playbooks. If you want more of our time each week, ask on the call.

Do we have to be a Showcase partner first?

No. Marketing OS stands on its own. Partners and non-partners get the same system.

Who owns it, and can we stop?

You own all of it. Month to month after the first term. If you stop, you keep everything.